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Research papers

The structure chart

Our experiments have led to the formulation of a "structure chart", which effects an innovatory integration of qualitative and quantitative research, producing a harmonic yet distinctive interpretation of . "realistic" data (functional and...

Catalogue: ESOMAR Congress 1987
Authors: Camillo Dagradi, Bruna Spataro, Laura Frontori
September 1, 1987
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Citation

Dagradi, Spataro and Frontori (1987a, September 01). The structure chart. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-structure-chart


Research papers

Application of play-oneiric tests in basic motivational research and communication studies

This paper sets out to illustrate a qualitative research method focussed on the use of association and projection tests. Thus it is a method which intends to identify the affective-symbolic structures underlying the cognitive structures, and to...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Bruna Spataro, Antonella Pogliana, Laura Frontori
June 15, 1984
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Citation

Spataro, Pogliana and Frontori (1984a, June 15). Application of play-oneiric tests in basic motivational research and communication studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/application-of-play-oneiric-tests-in-basic-motivational-research-and-communication-studies